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Search Engine Optimization

SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.

At the beginning (think early 2000), SEO was simple but over the years the whole SEO process has become complex.

When optimizing a website for search engines, you have to consider hundreds of rules to satisfy the various search engine ranking factors and at the same time keep your users happy.

To make it easier to handle, the SEO industry has come with different types of SEO. Each type is responsible for a number of SEO rules.

Technical SEO

Technical SEO is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines. The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.

On-Page SEO

On Page SEO has to do with the page itself and how to make it friendlier to search engines and users. It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis. That’s why it’s important to pay attention to the optimization.

Content SEO

Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better. Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach.

Off Page SEO

Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet. Websites that are popular are more likely to rank higher on Google than less popular websites.