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Pay Per Click
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Retargeting PPC advertising
Retargeting uses cookies on a user's browser to show them specific ads based on their previous online actions. It is also called remarketing. For example, a user who searched for holidays could see display ads for a travel agent's latest deals. Retargeting can be used as part.