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Pay Per Click
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Paid search marketing
Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Providers such as Google AdWords and Bing Ads show your ad to users who search for certain keywords. You set up campaigns by writing ad copy, selecting relevant keywords.
Display advertising
Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences. These ads will link to your website. They generally return a lower click-through rate than search ads, but can be useful for building brand awareness.
Social media advertising
Social media platforms, such as Facebook, have high numbers of users who could be your potential customers. PPC advertising on these platforms can help you achieve higher click-through rates to your website. Campaigns can help increase awareness of your product or services.
Retargeting PPC advertising
Retargeting uses cookies on a user's browser to show them specific ads based on their previous online actions. It is also called remarketing. For example, a user who searched for holidays could see display ads for a travel agent's latest deals. Retargeting can be used as part.